Social media in the moder business Coursework Example | Topics and Well Written Essays - 2250 words

Social media in the moder business - Coursework Example Some employees have developed poor work ethics since the introduction of social media. It has also improved other people’s professional conduct. There are risks exposed to the businesses brought by social media. These risks affect the market in general and the digitalization of other sectors in the economy. This paper is going to highlight the changing nature of the relationship that exist between social media and modern business. It is going to show the findings made on the benefits of social media in business. There is an evaluation of technology, which will define the driving force behind the use of social media in business. The overall aims of this paper include showing why the business community is using the social media in its business activities. There are many important aspects of social media in businesses. The business will reach its target audience because it is a form of advertisement (Dave 2010, p 12-68). There is an assumption that many people have access to the social media. Thus, it is easy to market a business online. The challenge of any business is to find customers for goods and services. Different research papers have shown there are various customer segments in the social media. The current trend in business is using the segments to categorize the market. Social media offers a variety of businesses to the customers. They have designed search engines that make it easy for consumers to look for what they want. For example, Facebook has fan pages. Businesses can create their own page in such sites to reach customers. With this, they will attract new customers and expand their markets (Hendricks, 2012, p 56). There is increased relationship between the social media and the businesses. This is because there is reduced cost of production while using the social media (Qualman, 2012, p. 45). Media advertisement is expensive to use and very competitive. Managers prefer to spend less and gain much in business. This has caused a shift from